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Jim's Guide to Buying Online

 

Ahhhh... the glory days of e-commerce.  $1000 Tag Heuer watches for $200… DVDs for $1… Stackable coupons, even!  Although the days of insanely great deals online are definitely gone, there are still plenty of ways to save money by shopping online.  You just need to shop smarter.  Below is my “starter guide” to e-commerce; it’s by no means exhaustive and if you – the great readers of this site – know of anything I’ve missed, please let me know so I can share the knowledge with the other 3 people that visit this site on a regular basis!

First of all, be realistic.  If all you need is one $3 box of floppy disks, get in the car, drive to Office Depot and buy them.  Same goes with most popular CDs and DVDs these days.  Best Buy had Madonna’s American Life CD for $9.99 on release day, and Wal-Mart sells most DVDs on their release date for $15 or less.  You just won’t be able to get those kinds of deals online anymore, anywhere.  And even if you could, you’d still have to pay for shipping and wait 3-7 days to get your stuff.  And how about clothes?  If you know how your sizes run with a particular brand of clothing, go ahead and buy online.  But if you don't, you might not want to waste the time and money you'll spend sending it back to the seller.  There's no point in saving $5 on a pair of cargo pants if they don't fit you and you have to burn a lunch hour and $6 to send them back! 

Secondly, research, research, research.  I know it’s not fun, but if you wanna save your monies, you gots to do the work.  Thankfully, there are several sites out there that can help you out:

Pricewatch – indexes prices for computer hardware and software.  Simply enter “80 GB hard drive” in the search box and you’ll be presented with a long list of vendors that can hook you up.  Beware though – many vendors at Pricewatch will purposely low-ball the price on you and get it all back with shipping & handling.  For instance, if you know an 80 GB hard drive should sell for around $100, don’t be surprised to see the lowest price listed as $40 – with mandatory $55 FedEx shipping.  I usually skip these leeches and go to the second page of results, where the prices are a bit higher but shipping is more realistic.

Pricegrabber – “PG” started off indexing computer hardware prices much like Pricewatch.  But PG has recently branched out to include the best deals on clothes, books, home electronics, jewelry and much, much more.  One neat feature of PG is the “Bottom Line” price – just enter your zip code and PG will tell you the total price for your item, including shipping.

Mysimon – Similar to Pricegrabber, but offers more mediocre deals from more “major” e-tailers.  The search engine is not nearly as good as Pricegrabber’s and the selection of stores isn’t all that, but it’s still worth a look sometimes.  According to the site, they are doing a major upgrade, so maybe this site will get better soon. 

Best Book Buys – searches around 21 bookstores for the lowest prices on your books.  You can search by title, author name or (my favorite), ISBN.

You can always look for online coupons.  The flood of incredible online coupons has dried up to (at best) a leaky faucet of savings.  Vendors no longer give out “$30 off your next purchase (no minimum required)” coupons.  But that doesn’t mean that you can’t save money.  Just last week I was torn between ordering some stuff from Old Navy online or just going to the store.  Because it was pouring down rain that day – and frankly, because I’m lazy – I chose to order online.  I filled up my cart then opened a new browser window and googled for “Old Navy online coupons”.  Within a couple of minutes I was able to find a “free shipping with $25 or more” coupon code which saved me almost $7 and made the cost of the purchase the same as if I’d driven to the store.  There are hundreds of sites that list online coupon codes – some of the most famous include: DealCatcher, Fat Wallet, Ben’s Bargains and Flamingo World.     

Always try to be flexible if you can.  All of the sites I linked to above also post the hottest deals on the planet.  Some of the deals won’t interest you at all – for example, I really don’t care if Drugstore.com is having a 50% off sale on all feminine products – but if you’re kicking the tires on new computers or looking for new clothes, it’s worth a stop to see what’s on sale.  A good friend of mine was in the market for a laptop a while back – through one of these sites I was able to hook him up with a 2GHz Dell laptop for only $675!

Next, try alternate sources.  Don’t be afraid to buy something from overseas if you can save money.  For example, when the Band of Brothers DVD box set was available for "pre-order”, I was shocked to find that Amazon.ca (Amazon Canada) was selling the set for CAN50¢ less than Amazon.com in the US.  The exact costs escape me, but the set was selling for something like $89.95 (US) or $89.45 (Canada).  Converted to US dollars, the set only cost me something like $53 shipped, which is a whopping $36 savings.  Likewise, if you read my review of Nina Persson’s A Camp CD (WARNING - link is to a PDF) I note at the end of the review that I ordered the disc from Amazon.co.uk because ordering that CD and a Madonna CD single cost only £17.90 shipped (around $25.54 at the time), while the Nina Persson CD alone cost $26.97 shipped from Amazon.com.  How about the deluxe version of the Black Hawk Down DVD?  It's $35.99 at Amazon but the same set runs only $23.00 at Koreandvds.com - and even includes a 4th disc - the complete audio CD of the soundtrack!!  Then there was the Windows XP “Go Pro” kit, which I found at the Ars Technica forums.  Basically, $40 got you a legal copy of Windows XP, some sales materials, a pack of Big League Chew and a Windows XP bobblehead doll.  Considering that XP alone costs $299, that’s a hell of a steal! Lastly, there’s always yessmoke.com – it’s hard to believe it, but here in the heart of tobacco country a carton of Marlboros goes from $20.99 to $28.99, yet I can order the same exact cigarettes from Switzerland and have them shipped all the way here for just $14.95 a carton!

Always fear eBay.  The Internet’s premiere auction site is a great place to pick up an original Mr. Spock 12” action figure or a floppy drive for an old Dell Latitude laptop, but it’s a horrible place to shop for “average stuff”.  If you take a quick gander at my Guide to eBay, you’ll see that the deck is stacked heavily against the bidder.  I should know – I’ve made some crazy money off people at eBay!  For example, a few years back I started to notice some great Laetitia Casta GUESS? posters showing up on eBay for around $30 - $40 each.  With five minutes of clicking I found them at Guess.com for $10 apiece.  I bought three for $37 shipped and sold two of them on eBay for around $65.  So I got a Laetitia Casta poster and earned $30 off the deal!  This is not to say that eBay doesn’t have deals – they surely do – it just typically takes more time to find them than it’s worth.  If you see something you like, try googling for it first or hitting the company’s website – you might be surprised at how often you can buy something cheaper from an official company store than from eBay!

Finally, keep it safe.  Major online stores like Amazon take their security very seriously – but who knows with smaller e-tailers??  Most of the stories you hear about online stores being hacked involve human stupidity – like not installing patches on webservers or using weak passwords – instead of any nefarious plot by hackers.  You just don’t know.  But that doesn’t mean you shouldn’t shop with the small guys.  Instead just use common sense.  Only use 1 credit card online so you can more easily keep track of online purchases.  If you must use a debit card online, make sure that your bank will treat it like a credit card purchase.  Keep in mind that while most banks these days have the same “$50 liability limit” on lost or stolen debit cards that credit cards do, your bank is under no legal obligation to refund your money.  If you’re “lucky” enough to have a card with a ridiculously low limit use it.  I have a Discover card that - for reasons that would take up another column - only has a $250 limit – this would be ideal.

 
 
Last Updated: Friday, 07 April 2006 16:30